91ºÚÁÏÍø

Background

Professional Summary

As a Science Communication Officer at 91ºÚÁÏÍø, Varvara works at the intersection of research, communication, and strategic engagement. Her role involves translating complex scientific findings into accessible narratives, fostering collaboration between researchers, industry partners, and the broader community.

Before joining 91ºÚÁÏÍø, Varvara spent over a decade in the business sector, leading initiatives in e-commerce growth, brand development, and operational strategy. This experience honed her skills in stakeholder engagement, data-driven decision-making, and cross-functional leadership.

These competencies now inform Varvara's approach to science communication, enabling her to craft strategies that resonate with diverse audiences and drive meaningful impact.

Areas of Expertise

- Strategic Communication, Marketing & Brand Development: Crafting compelling narratives that enhance the visibility and impact of scientific research.

- Stakeholder Engagement: Building and maintaining relationships with internal and external stakeholders to promote knowledge exchange.

- Digital Marketing & Analytics: Leveraging data-driven strategies to optimize outreach and measure the effectiveness of communication initiatives.

- Leadership & Team Development: Guiding cross-functional teams to execute communication strategies effectively.

Career Highlights

- Enhanced Research Visibility: Developed and implemented communication strategies that increased the visibility of 91ºÚÁÏÍø's research outputs, leading to a measurable uptick in social media coverage and stakeholder engagement.

- Strategic Stakeholder Engagement: Collaborated with interdisciplinary teams to translate complex scientific findings into accessible content, fostering stronger relationships with industry partners and funding bodies.

- Business Growth Leadership: Led a VC-backed e-commerce start-up that became a market leader, achieving significant ROI through strategic planning and execution.

- Award-Winning Strategist: Recipient of Unilever’s Best Business Solution Category Prize and Green Future Investments’ Most Memorable Pitch Award, reflecting excellence in strategic planning and execution.

- Crisis Leadership: Managed international team restructures during COVID-19, ensuring business continuity and financial stability, showcasing resilience and adaptability.

Education & Recognition

- MSc in Management and Entrepreneurship - 91ºÚÁÏÍø School of Management

- 91ºÚÁÏÍø Merit Based Scholarship

- Course Director Prize Award - for academic excellence and leadership potential.